Scoobert "Scooby" Doo is one of the two main protagonists (alongside Shaggy Rogers) of the animated television series created by the popular Hanna-Barbera franchise of the same name. Scooby-Doo is the pet and life long companion of Shaggy Rogers and in many iterations, including the original series, is regarded as a unique Great Dane dog who is able to speak in broken English, unlike most other dogs in his reality, and usually puts the letter R in front of words spoken. Other incarnations, such as A Pup Named Scooby-Doo, present talking dogs like Scooby as quite common. The head of children's programming at CBS, Fred Silverman came up with the character's name from the syllables "doo-be-doo-be-doo" in Frank Sinatra's hit song, Strangers in the Night.